Lipstick is more than just a beauty product—it’s a confidence booster, a fashion statement, and a must-have in every makeup bag. Whether you’re a makeup enthusiast, a beauty entrepreneur, or someone who simply loves experimenting with different shades, understanding the different types of lipstick shades can help you find the perfect match for any occasion. From matte to gloss, from sheer to long-wearing, there’s a lipstick type for everyone.
In this guide, we’ll explore 18 different types of lipstick and help you understand how to choose the best lipstick type for your product line or personal use.
High-Pigment Lip Gloss
If you love a glossy finish with bold color payoff, high-pigment lip gloss is your go-to. These formulas deliver maximum shine, instantly catching the eye. Many versions also come with plumping agents, giving your lips a fuller, more voluminous look.
With their translucent shimmer, these glosses have remained a staple in everyday makeup for years. Whether you want a natural glow or want to add a finishing touch to your favorite lipstick, high-pigment gloss can double as a perfect topper.
High-Shine Lipsticks
High-shine lipsticks offer the best of both worlds — lightweight wear with rich color and a luminous finish. These glide effortlessly over the lips, making them perfect for everything from casual beach days to elegant evening outings.
Packed with pigment and infused with the moisturizing benefits of a balm, they leave lips looking smooth, hydrated, and perfectly polished. Their soft satin-like glow makes them a versatile choice for building a lipstick collection that works for every occasion.
Velvet Matte Lipsticks
Classic and sophisticated, velvet matte lipsticks are a staple in any makeup lover’s collection. Offering a rich matte finish with a soft velvety texture, these solid lipsticks combine elegance with bold color.
Highly pigmented and exceptionally long-wearing, these are the perfect choice when you want your lip color to stay put. Matte lipsticks, particularly velvet matte formulas, are often recommended lipstick for oily skin, as they adhere better and resist slipping throughout the day. Whether you prefer subtle pinks or deep reds, velvet mattes deliver both style and durability.
Liquid Lipsticks
Liquid lipsticks have become one of the most popular lipstick formats in recent years — and for good reason. These creamy, highly pigmented liquids apply smoothly using a built-in applicator and dry down to a matte, transfer-proof finish, and it’s different with solid lipsticks.
Once set, they’re incredibly durable, often lasting through meals and drinks with little need for touch-ups. Available in every shade from classic reds to trendy metallics, liquid lipsticks offer versatility and serious staying power for any occasion.
Lip Creams and Stains
Lip creams and stains combine the ease of liquid application with a softer, it is different with lipsticks which is more natural look compared to traditional matte liquid lipsticks. These creamy formulas set quickly, leaving behind a layer of color that can last up to six hours.
If you love the “your lips but better” look, lip creams are excellent choices for achieving types of natural lip colors. From soft rosy hues to warm terracotta tones, these versatile products offer a wide range of natural options for all skin tones.
Lip Stains and Tints
Lip stains (sometimes called lip tints) have evolved significantly since their early days in the late 20th century. Originally water-based, today’s versions often have balmy textures for smoother application and better color intensity.
These products provide a sheer wash of color that enhances your natural lip tone without the heaviness of lipstick. True to their name, stains and tints leave a subtle “just bitten” look that lasts for hours. Available in every shade from soft pinks to bold berries, they’re ideal for anyone who wants effortless color that looks natural and fresh.
Powder Lipsticks
One of the newest innovations in the beauty industry, powder lipsticks offer a weightless feel with a soft-focus finish. These highly pigmented powders apply like a dream, creating a blurred, airy effect on the lips.
Once applied, they react with the natural oils in your lips, blending seamlessly for a lived-in, diffused look. Whether applied with fingers or a brush, these lipsticks offer a unique ombré effect that’s perfect for modern, low-maintenance glamour.
Lip Lacquers
Lip lacquers bridge the gap between traditional gloss and full-coverage lipstick. They offer the shine of a gloss, the pigment of a lipstick, and the comfort of a balm — all in one.
Known for their smooth, lacquered finish, these products provide intense color and long wear while keeping lips hydrated. Many formulas also include nourishing ingredients like vitamins and plant oils. Whether worn alone or layered over matte lipstick for extra shine, lip lacquers are especially popular with those who need hydration but still want bold color.
Lip Crayons
Easy to use and fun to apply, lip crayons combine the portability of a pencil with the color payoff of lipstick. They come in matte, creamy, or glossy finishes, making them incredibly versatile.
Their sharpenable tip allows for precise application, meaning you can line and fill your lips with a single product. Super-pigmented yet lightweight, lip crayons are a practical addition to any makeup bag, perfect for everyday wear and subtle, natural makeup looks.
Lip Oils
If your lips crave moisture but you still want a hint of color, lip oils are the answer. These glossy yet non-sticky oils deliver hydration and shine in equal measure.
Packed with nourishing oils like jojoba, argan, or coconut, they leave lips soft and healthy while adding a delicate tint. Lip oils are perfect for achieving that “glass lips” effect, especially in chic shades like peach, coral, or soft pink.
Metallic Lipsticks
Metallic lipsticks (sometimes referred to as frosted lipsticks) have been making a strong comeback since their 90s debut. These shimmering formulas catch the light, creating a sparkling, three-dimensional effect that makes lips look fuller and more dramatic.
Often infused with fine glitter or pearl pigments, metallic lipsticks are bold, fun, and perfect for parties. If you love standing out, this type of lipstick is a must-have in your collection.
Holographic Glosses
For a futuristic twist on lip gloss, holographic glosses bring light-reflecting magic to your makeup routine. These high-shine glosses contain iridescent pigments that shift colors as the light hits your lips from different angles.
The result? A pearly, multidimensional shine that turns even the simplest makeup look into something extraordinary. Whether worn alone or layered over lipstick, holographic glosses are a favorite among makeup lovers who enjoy experimenting with bold trends.
Regional Preferences for Lipstick Types
Asia: Lightweight and Sheer Preferences
In many Asian countries, beauty trends favor natural, dewy finishes. Sheer lipsticks, lip tints, and glossy formulas are especially popular.
Western Markets: Bold Colors and Innovation
Western consumers enjoy experimenting with different types of red lipstick, including bold matte shades, metallic finishes, and long-wearing formulas.
Emerging Markets: Affordable and Multi-Functional Products
In emerging markets, multipurpose products like tinted lip balms and crayon lipsticks are in high demand due to their affordability and ease of use.
Choosing the Right Lipstick Types for Your Product Line
Market Research and Consumer Insights
Understanding your target audience is key to selecting the right lipstick types. Are they looking for long-wearing formulas, hydrating options, or trendy shades?
Balancing Trend-Driven and Timeless Products
Trendy shades like neons and metallics may come and go, but classic reds, pinks, and types of nude lipstick remain in demand.
Importance of Packaging and Branding
Attractive packaging and innovative branding play a significant role in consumer buying decisions. Sleek, eco-friendly packaging is gaining popularity.
Final Thoughts
With so many different types of lipstick shades available, there’s a perfect formula for every beauty lover. Whether you’re a brand looking to expand your lipstick range or a makeup enthusiast exploring new styles, understanding these types can help you make informed choices. So, which one will you try next?
FAQ
What are the different types of lipstick?
Lipsticks come in many types, including matte, satin, cream, gloss, sheer, lip stains, and more.
Which type of lipstick is most popular?
Matte and cream lipsticks remain among the most popular due to their versatility and long wear.
What type of lipstick lasts the longest?
Transfer-resistant and long-wearing lipsticks provide the best longevity.
What’s the difference between matte, satin, and cream lipsticks?
- Matte: No shine, high pigment, long-lasting.
- Satin: Slight sheen, comfortable to wear.
- Cream: Soft texture, moisturizing.
Which lipstick types are trending in 2025?
Sustainable, organic, and multi-functional lip products are expected to dominate the market.
